I am a UK-based cinema consultant specialising in the areas of audience strategy, film distribution, film programming, fundraising, audience development and marketing. I work with organisations in the commercial, arts, film and culture sectors.
Recent projects include devising audience strategies for in-development feature films, creating three-year growth strategies for cultural venues and festivals, distributing narrative films and documentaries theatrically into UK cinemas, project fundraising and working hands-on with cinemas to develop their film and events programme strategies and providing them with film programming and marketing support.
Between 2002 and 2017 I led the Tyneside Cinema’s film and events programme and marketing team.
Outside of my ‘day job’ I am a member of the board of trustees of Queen’s Hall Arts in Hexham and part of the Stakeholder group for the research project ‘Beyond The Multiplex’. I am also a member of the Arts Marketing Association, an advisor on the BFI Film Audience Network’s Advice & Experience advisory scheme and I teach a programming and marketing module on Newcastle University’s MA in Film Studies.