I was a member of the senior management team at Newcastle upon Tyne’s Tyneside Cinema.
Over my 22-year career at the Tyneside I was lead for both marketing and programme, helping drive the biggest year-on-year audience increases in its history.
I currently work with arts and events organisations to help develop their ideas and grow elements of their business. Recent projects have included helping an arts organisation relaunch its membership scheme, working with a fledgling film festival and devising new marketing approaches and ongoing programmes for a major attraction.
Throughout my career I’ve promoted hundreds of films and events and worked on some major projects including the redevelopment and relaunch of the Tyneside and the launch of the Tyneside Bar Café and Gallery. I’ve also introduced membership schemes, and managed successful individual giving campaigns. As a marketing specialist, my day-to-day work encompassed all comms including good old fashioned print and distribution, online, PR, branding, social media and advertising.
As a film programmer I managed what was on the Tyneside’s screens for fifteen years. This included dozens of programming strands, festivals and seasons and partnerships with many organisations. I’ve worked on events which have taken place in a variety of venues too – including temporary cinema spaces, pop up screens and the great outdoors!
I hold a degree in Business Administration, am a member of the Arts Marketing Association and have attended leadership courses delivered by Common Purpose and the Theatrical Management Association. I’m an occasional public speaker and have delivered seminars for organisations such as Film London, the Independent Cinema Office and more and I’m a visiting lecturer at Newcastle University.
I’m also an advisor on the Film Audiences Network Advice and Experience scheme (www.adviceandexperiencescheme.com), Trustee of Queen’s Hall Arts in Hexham, and I serve on the advisory board of Animex International Animation Festival at Teesside University.