Growing your venue’s audience
You can do this!
Sometimes you just need a sounding board to give you confidence in what you’re already doing, and sometimes you need a little bit more.
Ideal for small organisations or businesses with limited resources, I can offer reliable common-sense advice drawn from almost 20 years of working in marketing and audience development roles at all levels.
I can help you to review and improve your organisation’s audience strategy:
Strategy, business development and advice
Understanding your situation / advice surgery / a cuppa
Sometimes you just need a chat and a cuppa to get moving in the right direction. I’ll meet you for an hour, listen to your conundrum and help you identify easy ways for you to enhance your current communications and give you some new ideas.
A review of your day-to-day marketing communications
Need someone to look over your current marketing tactics and give you some feedback? I can review your current marketing outputs and give you a summary report outlining some ways to build on your current success.
Creating your marketing plan
Need help understanding your marketplace and advice on where your organisation sits within it? I can review your marketing with you and Identify your competitors and your customers, and give you advice on how to tailor your marketing messages to be more attractive to them.
Data review: Researching your audience / how do your customers work?
Your existing customers’ habits will hold the clues to more success!
I’ll help you review the data you hold on your customers, identify habits, look for gaps in your customer base and offer you some clear advice on how you can access new customers.
Day-to-day communications support:
As an experienced copywriter with loads of experience I can help you talk to your customers as a trusted friend and instil more confidence in, and connection to, your organisation. Words are important and you can strike a real connection to your customers without needing to spend a ton of cash on design.
With 15 years of brand and print management I can take the creation and development of your printed media off your hands.
Need to get your message out to the press or launch a product or event? I can help!
Social media advice and management of your feeds
How you present yourself on social media is now crucial for businesses, and beginning to eclipse more ‘traditional’ marketing methods. It gets you closer to your customers and gives you the chance to engage in rich and rewarding dialogue with them in real time. I can look at your existing social media activity and the platforms you use and give you some clear advice on how you can build your followers and engage your online audiences more effectively.
Larger projects and consultancy
I am available to work with you on a longer-term and larger-scale basis depending on your organisation’s needs.
Graphic design and branding services also available on request
Fancy a chat? Drop me a line.